PURE Yoga Texas was established in Austin, Texas, in 2003, when Mardy Chen opened the first location in Davenport/Westlake. Her husband, Jeff Chen, joined her in 2008, and they grew the hot yoga community in the Greater Austin area to four convenient locations. In 2016, Jeff and Mardy partnered up with their Austin managers, Audra Shimek and Nora Rex, and the four now co-own PURE Yoga Dallas.

PURE's mission is simple and pure: To empower all people to improve their lives through regular fitness and yoga practice, and to inspire students by serving as exemplary role models in the hot room and in the community.

PURE Yoga Texas offers the original, beginner-friendly SNG 90, SNG hour, SNG PLUS classes, the more intense Advanced Hot Yoga and gentle Yin Yoga classes, Ashtanga (Mysore, Half  / Full Primary), as well as high intensity Inferno Hot Pilates sessions for a great core workout.

PURE Yoga Texas is a member of the Original Hot Yoga Association, and is powered by the consortium Sweat N Glow.